“I really enjoy working directly with our families. All families are complex in their own way, and providing tailored solutions to help them achieve their goals is challenging and rewarding.”

For nearly 25 years, Shannon Zur has worked as a certified public accountant and registered investment advisor serving multi-generational families. In her role as a Family Office Director for Vogel Consulting, Shannon customizes comprehensive wealth management solutions for her client families. She skillfully integrates her process-orientated approach with her clients’ goals and implements the necessary tax, investment and estate planning solutions.

During her tenure at Vogel, Shannon has been instrumental in defining the firm’s unique workflow processes. She created the Strategic Operations Committee and currently manages Vogel’s investment operations. A natural leader, Shannon has also held the titles of Investment Committee Co-Chair and Director of Practice Operations, and she currently serves as the President of the Midwest Chapter of the Family Firm Institute.

Shannon graduated with honors from the University of Wisconsin-Oshkosh and holds a Bachelor of Science degree in both accounting and finance. She is involved in the local community as both a professional and a mother, giving of her time to her children’s school and serving as treasurer for her church. A former competitive gymnast, she now enjoys judging local, state and regional gymnastics competitions.